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How does your company’s employer brand stack up? Take this 5-minute self-assessment to find out how you're doing, where you can improve, and what job applicants expect from top employers.
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10-12 - You’ve Raised the Bar – Now bring it home

You’re on your way to being an employer of choice. Your efforts so far have been promising, but there are a few things that need to be tweaked to beat out the first-place competitors and continue to attract top talent. Perhaps you need to implement a new HR technology, brand your workspace, or create more engaging job descriptions. Nonetheless, you’ve set a solid employer brand foundation.
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13-15 - You’re Crushing It – The competition should be worried

Your company is a premium employer. You’ve got an employer brand strategy in place, and it’s proven to work. You know who excels within your organization, and you’re successful at finding and hiring best-fit candidates. Your strategy is centered around transparency and storytelling because you know what today’s talent desires from their employer of choice. As for your careers page, social media accounts, and job descriptions ... those are top-notch and probably tend to reel in the best talent as well.
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0-3 - You Need to Get in the Game – Your employer brand is undefined

Your company hasn’t put much emphasis on an employer brand strategy, and you’re probably running into problems finding and hiring the best talent. If you don’t act soon, this challenge could escalate. Companies have begun to recognize the need for a strong employer brand, and even if you have not invested, there’s a good chance your competitors have. With a push in the right direction and some branding and technology support, you can create a company that people want to work for and begin to fill your talent pipeline.
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4-6 - You're Out of the Starting Gate – You’re an employer brand novice

Your employer brand strategy is a bit scattered. You’ve started to create content that best represents your company culture, but have you mastered the outreach efforts and technology management to bring qualified candidates to your door? Consider shifting your focus to create an employee-centric brand presence. Get started by establishing core values, adding employee voice to your social media and leveraging storytelling in your recruiting efforts.
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7-9 - You’ve Hit Your Stride – You’ll be among the big shots soon

Congratulate yourself on the efforts you’ve made so far, but don’t let this be your stopping point. If you desire to be a place people long to work, you need to master the perfect blend of employer branding and technology. You may have the fun company culture that top talent craves, but are you doing your best to show that off to the world? Your investments so far prove your interest in attracting talent, but you may require some guidance to make the necessary strides to compete with the best.
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