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How does your company’s employer brand stack up? Take this 5-minute self-assessment to find out how you're doing, where you can improve, and what job applicants expect from top employers.
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Just a few questions before we start

 
Name *

 
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Have you established an ideal employee persona(s)? *



     
 
Do you have a mobile-friendly careers site or careers page, and is it accessible in your main navigation? *

     
 
Do your job descriptions get the candidate excited? *

     
 
Do you have an employee-centric brand presence? *

     
 
Do you use video storytelling in recruiting? *

     
 
Are you using HR technology platforms in your recruiting process? *

     
 
Do you have compensation philosophy and communication plan? *

     
 
Are you a “Best Place to Work?” *

     
 
Do you have an employer branding content strategy? *

     
 
Do you have an employee referral program for recruiting? *

     
 
Do you have an internal communication campaign and employee satisfaction survey? *

     
 
Do you have a response plan for employer review websites? *

     
 
Does your physical workplace mirror your external brand position? *

     
 
Do you use gaming, testing, and video technology in recruiting? *


     
 
Have you established a plan and budget for recruitment promotion and advertising? *

     
 
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10-12 - You’ve Raised the Bar – Now bring it home

You’re on your way to being an employer of choice. Your efforts so far have been promising, but there are a few things that need to be tweaked to beat out the first-place competitors and continue to attract top talent. Perhaps you need to implement a new HR technology, brand your workspace, or create more engaging job descriptions. Nonetheless, you’ve set a solid employer brand foundation.

Ready to improve your employer brand? Register for a 1-hour webinar on May 2 at 11 am to learn 5 tips to improve your recruiting experience.
RSVP to Webinar
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13-15 - You’re Crushing It – The competition should be worried

Your company is a premium employer. You’ve got an employer brand strategy in place, and it’s proven to work. You know who excels within your organization, and you’re successful at finding and hiring best-fit candidates. Your strategy is centered around transparency and storytelling because you know what today’s talent desires from their employer of choice. As for your careers page, social media accounts, and job descriptions ... those are top-notch and probably tend to reel in the best talent as well.
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0-3 - You Need to Get in the Game – Your employer brand is undefined

Your company hasn’t put much emphasis on an employer brand strategy, and you’re probably running into problems finding and hiring the best talent. If you don’t act soon, this challenge could escalate. Companies have begun to recognize the need for a strong employer brand, and even if you have not invested, there’s a good chance your competitors have. With a push in the right direction and some branding and technology support, you can create a company that people want to work for and begin to fill your talent pipeline.

Ready to improve your employer brand? Register for a 1-hour webinar on May 2 at 11 am CST to learn 5 tips to improve your recruiting experience.
RSVP to Webinar
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4-6 - You're Out of the Starting Gate – You’re an employer brand novice

Your employer brand strategy is a bit scattered. You’ve started to create content that best represents your company culture, but have you mastered the outreach efforts and technology management to bring qualified candidates to your door? Consider shifting your focus to create an employee-centric brand presence. Get started by establishing core values, adding employee voice to your social media and leveraging storytelling in your recruiting efforts.

Ready to improve your employer brand? Register for a 1-hour webinar on May 2 at 11 am CST to learn 5 tips to improve your recruiting experience.
RSVP to Webinar
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7-9 - You’ve Hit Your Stride – You’ll be among the big shots soon

Congratulate yourself on the efforts you’ve made so far, but don’t let this be your stopping point. If you desire to be a place people long to work, you need to master the perfect blend of employer branding and technology. You may have the fun company culture that top talent craves, but are you doing your best to show that off to the world? Your investments so far prove your interest in attracting talent, but you may require some guidance to make the necessary strides to compete with the best.

Ready to improve your employer brand? Register for a 1-hour webinar on May 2 at 11 am CST to learn 5 tips to improve your recruiting experience.
RSVP to Webinar
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